01
What is Caffeine?
Caffeine is an observation based community that unites Product Managers from around the world in their constant desire to learn interesting product developments, user behavior patterns, and cultural nuances.
Upraised , a startup that is helping professionals to transition into a Product Management career through a 16-week long intensively crafted program. As part of the design team at upraised, I got the opportunity to build Caffeine from its inception - from UX research to launching the application.

As the product is under development phase and still to be launched, the designs are under a non disclosure agreement. Please ping me if you are interested to know more about the designs.
02
Team and Role
My Role
Designer
UX Researcher
Team
Toshi Gupta
Aditya Behere(PM)
Mona Gandhi (CEO)
Duration
7 Weeks
Apr'20-June'20
Tools
Figma
Illustrator
Webflow
Sketching
03
Deliverables
04
UX Research insights
Let's see the user segmentation:
05
Product Branding
Logo Design: Though various brainstorming sessions and iterations, we finalized a logo which was a combination of coffee bean and brain. The coffee bean replaced by the left side of the brain, which is the creative half to symbolize the daily brew of product ideas.
Invite Design: The email invites below were sent to the potential customers of caffeine
Website Design: The current website of Caffeine is live at www.upraised.co/caffeine
06
Launching slack community & my learnings
Analysis: After running the community for 4 weeks, we analysed the quality of engagement, content and activity of the users and based our next set of designs on the following highlights
07
Mobile designs
The application is under development and the designs are under a non disclosure agreement till the launch. Please feel free to email me in case you interested to chat more about building online communities and thoughtful platforms.